About Ono

Marketing

Enhancing Product Value Through Supply, Collection and Feedback of Proper Product Information

Drugs are of no value unless they can be used properly in those who are suffering from disease while undergoing medical treatment. Moreover, drugs could determine life or death. It is therefore of paramount importance that accurate information is supplied appropriately. Our medical representatives (MRs) shoulder this all-important role of communicating drug information. MRs meet with medical professionals to provide information on proper drug usage, as well as to provide and collect information on drug efficacy and safety.


Marketing Activities to Enhance Product Value

The Sales & Marketing Division develops a strategy formation that constantly ensures competitive advantage by adjusting with agility to environmental changes in each stage of the product life cycle to maximize the potential of every product we offer.
In addition, we make every effort to collect patient opinions through meetings with healthcare professionals to understand potential healthcare needs toward development of narrative-based medicine (NBM), which is based on actual clinical experiences for patients. We will make use of what has been obtained through these efforts in future information dissemination activities to enhance product value.


Information Sharing Framework Architecture

In addition to providing information, MRs uphold the importance of exchanging information with medical professionals to ascertain whether our drugs truly benefit each individual patient and their family throughout the course of the patient’s treatment. Our information-sharing framework enables our MRs to share across the company the valuable information they gather from the frontline of healthcare. We also have a system in place that allows all the MRs to access the information at all times from their tablet devices. All the MRs are equipped with highly secure smartphones. The smartphones feature a sales force automation (SFA) system that makes the entire sales process more efficient, as well as functions for using the FAQ system.
Our framework promotes information sharing and enables rapid responses to healthcare providers’ needs.


Relaying Up-To-Date Drug Information to Frontline of Healthcare

Pharmaceuticals and medical technology undergo daily advances. It is one of the roles of drug manufacturers to relay as quickly as possible up-to-date information about such drugs and technology to the frontline of healthcare and to provide opportunities for information exchange. ONO actively provides information by organizing symposiums and seminars in conjunction with academic conferences held in Japan and through workshops and lectures in regional areas.
In addition, we put effort into disseminating up-to-date drug information through operating several websites for medical professionals. In FY2017, we held more than 100 live webinars. We also provide small-scale area live webinars in line with community needs to relay up-to-date drug information to the frontline of healthcare.


Strengthening Community-Based Activities

With medical care zone initiatives for community areas proceeding toward the establishment of community-based integrated care systems, we propose possible improvements in the medical care systems through consultation with medical providers upon understanding of the characteristics of the healthcare provision system of each community area, so that our drugs will truly benefit each individual patient, to become a player who can carry out information dissemination activities to be appreciated by medical professionals.
As an activity that distinguishes ONO MRs from the rest, our MRs hold table discussion meetings (TDMs) in each area. TDMs are projects where lectures are organized based on themes proposed in line with the context of local healthcare issues, providing opportunities to solve questions in daily medical care through discussion with lecturers. TDMs are thoughtfully planned and orchestrated so as to contribute to local healthcare through responding to different needs of each area.


Enhancement of Training Programs

We provide on-site training at medical institutions and other places so that MRs can understand the needs of patients and their families and can deliver our products that bring true benefit to patients. We conduct field training at facilities related to dementia, diabetes, and cancer and at medical institutions specialized in dialysis thanks to agreements for this type of our training and cooperation with medical institutions.

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