Even if a drug is an excellent product, it is of no value unless it can be used correctly in medical treatment and serves to assist those who are suffering from disease.
Above all, drugs could determine life or death. It is of paramount importance to ensure the proper supply of information.
The MR (with responsibility for drug information) has the important mission of communicating drug information. The MR visits medical practitioners so that drugs are used correctly, providing and collecting information about the safety and efficacy of drugs such as their side effects and clinical trial results. It is the principal role of the MR to do so and to supply information about the proper use of drugs. 
We provide its MR with total support that covers a wide range of activities so that drug information is conveyed speedily and accurately to the point of delivery of medical care.

The MR not only engages simply in supplying information but also considers it his/her important duty to exchange information with medical practitioners on whether or not our drugs are truly delivering benefit to individual patients through their course of treatment. The information that is thus gathered at the point of delivery is shared across the company through the MR's mobile PC. The marketing division uses the information to streamline MR activities; the R&D division uses it to assist in new drug development.
We give total back-up support to MR activities, producing DVD showing specific and visual examples so that the MR can always update his/her skills as an information expert.

We are creating an information database on pharmaceuticals. Each MR will carry a laptop that enables him/her to access data whenever needed. The data will consist principally of drugs that are handled by us and the database on our major products is already up and running. The system is geared towards meeting the needs of medical establishments, with a Q&A System by Product available, based on accumulated information that has been consolidated and analyzed.